SEO Kya Hai - SEO Kaise Karein - Search Engine Optimization Kia Hai??

Digital Marketing aur Internet ki dunya sirf aur sirf "SEO" par depend karti hai. Bohat bari bari companies jo apne product online bechti hain wo apne lakho rupay sirf SEO par kharch karti hain.

SEO Kya Hai??

Agr apne bhi iska naam bar bar suna hai ya kahin likha howa dekha hai ya ap internet ya digital marketing mein naye ho tu word apko bar bar sunne mein milta hai. Tu aj ham iss "SEO" k bare mein asaan words mein batane wale hain. Post ko last tak parhein gy tu apko SEO ki sahi se smj lag jaye gi.

SEO-Kya-Hai


Agr ap aik dafa is post ko dehaan se parh lo tu apko smj lag jaye gi k SEO Kya Hai Aur SEO kaise karein. SEO k faide bhi ap jaan payein gy.

SEO ki full form:

SEO ki full form Search Engine Optimization hai. SEO aik tarah se search engine mein apni website ko top lar lane k rules hote hain ta k hamari website par traffic increase ho sake. Agr ap in rules ko follow karte hain tu apki website search engine mein first par show hogi.

Website ko first page par lana iss liye zaroori hota hai kiu k ziada log first page par aai hoi post ko hi open karte hain. Aur iss k liye hamein SEO ko follow karna parta hai.

Koi bhi company ya aik insaan website iss liye banata hai ta k wo apni service aur product bech sake lekin agar us ki website par traffic hi nahi ati to wo apni product kaise bechain gy. Issi liye hamein Search Engine Optimization karna parti hai. Jis se hamari website par traffic increase ho.


Search Engine Optimization bilkul traffic rules ki tarah hota hai jaise traffic ko chalane k hamein roadmap ki zarort hoti hai ta k logon ko koi problem na jo aur wo asaani se sahi rasta chun k apne target tak pohanch jayein. Theek ussi tarah Search Engine Traffic Rules Hai. Ta k jan bhi koi kharch kary tu usse jaldi se sahi information mily. Is k liye bhi Search Engine ka roadmap hota hai jisse SEO kehte hain.

SEO aur Traffic rules dono hi logon k liye kaam karte hain ta k hamari journey ache rahy jaise agr ap " What is SEO?" search karte hain lekin jo result ate hain wo kisi aur cheez k related hote hain aur apko bar bar search karna parta hai jis ka matlab hai k apki Journey aur user experience kharab hai.


Issi liye Google Search Engine apna user experience barhane k liye SEO factor ka istemaal karta hai. Har engine k apne SEO factor hote hain. Aj k samay mein Google Sab se bara Search Engine hai. Google jo lagbhag 200 SEO Factor par kaam karta hai.

Agar ap SEO ko aik line samjna chahte hain tu ap jaan le k Google unhi content ko pasand karta hai jin ko user pharna pasand karte hain. Jis se wo content apne ap first page par chala jata hai. Agar ap pasand nahi karte wo ahista ahista nichay aa jata hai.
Yeh Google SEO ka sab se important factor hai.

Search Engine Kya Hota Hai?

Sab se pehle ap k liye yeh janna bohat zaroori hai k Search Engine kya hai?
Search Engine aik aisa Algorithm hai jo hamari internet par search ki hoi information ki sahi information dene ka kaam karta hai.

Iss k liye wo apne database mein majood information ko fastly crawl, index aur rank karwa deta hai jis se SERP (Search Engine Rank Page) kehte hain.Kisi bhi page ko search engine result mein top par lane k liye SEO ki bohat madad hoti hai. Google, Bing, Yahoo yeh sab search engine hain.


SERP Kya Hai??


Jab ap kisi bhi search engine mein search karte hain jaise What Is SEO In Hindi? us k bad jo list ati hai usse Search Engine Result Page Yani SERP kehte hain.

Abhi Google Search Engine sab se ziada popular hai kiu k hamein kuch bhi search karna hota hai tu ham Google Search Engine ko hi istemaal karte hain. Dunya mein 70 percent log Google use karte hain.

Search Engine Work Kese Karta Hai?


Jaise ap search karte ho k * SEO kya hai* ya * What Is SEO * tu search engine pehle se crawl aur index ki hoi ranking list ko ap k samne le ata hai. Jisse Search Engine k bots aur spider lagataar 24 ghante crawl aur index kar k apni ranking list bana lete hain.


Aur jese hi ap kuch search karte ho tu wo apko search engine result page par dikhai deti hai. Wese tu sabhi Search Engine k work karne ki techniques alag alag hoti hai lekin har search engine 3 steps mein work karta hai.

1. Crawling:

Jab bots aur spider ap k page ko dhond kar usse scan karte hain tu usse crawling kehte hain.

2. Indexing:

Ap k page k content aur quality k hisaab par apko Search Engine mein index kia jata hai.

3. Ranking:

Kisi bhi page ki Search Engine mein position ko Ranking kehte hain.

Ab ap samjh gaye hon ge k search engine kya hai aur yeh kese kaam karta hai. Issi liye ab apko Search Engine Optimization samjhne mein asaani hogi. Kiu k SEO ka connection Search Engine se hai.

Types Of Search Engine Optimization:

  1. On Page Seo 
  2. Off Page Seo 

On Page SEO Kya Hai??

On page SEO organic traffic increase karne ka sab se important factor hai.
On page seo k bohat sare factor hote hain jin ki help se ap apni website ko on page k liye optimize kar skte hain.

Ham apko common factor batane wale hain
  • Website Design
  • Website Speed
  • Website Structure
  • Website Favicon
  • Mobile Friendly Website
  • Title Tag
  • Meta Description
  • Keyword Density
  • Image Alt Tag
  • URL Structure
  • Internal Links
  • Highlight Important Keywords
  • Use Heading Tag
  • Good Length Post
  • Google Sitemap
  • Check Broken Links
  • SEO Friendly URL
  • Google Analytics
  • Social Media Button
  • HTML Page Size
  • Clear Page Size
  • Website Security Https etc

Off Page SEO kya hai??

Apni Website aur post ko Search Engine mein rank karne k liye us ki link ko internet par promote karna Off Page SEO kehlata hai.

Jab apki Post ko internet par promote kia jata hai tu iss se search engine ko kuch signal jaty hain. Jis se search engine us pist ki ranking ko increase kar deta hai. Off page seo karne k bohat sare tareeke hain jin se ap apni website aur post ko rank karwa sakte ho.


Off Page Seo k tareeke:

  1. Facebook
  2. Twitter
  3. Tumblr
  4. Diggo
  5. Pinterest
  6. Instagram
  7. Reddit
  8. Linkedin
  9. Stumbleupon
  10. Deliciuos

Types Of SEO Techniques;

White Hat SEO
Black Hat SEO

White Hat SEO Kya Hai?


Jab ap apni website k liye natural se search engine optimization aur link building karte hain tu usse white hat seo  kehte hain. Yeh link apki website k liye bohat ache hote hain. Is se website ki value barhne k sath traffic bhi increase hoti hai.

Black Hat SEO Kya Hai?

Jab kisi website ko google mein rank karne k liye search engine ki guidelines follow nahi ki jati usse black hat seo kehte hain. isse k karne se website par bura asar parta hai.

Tu dosto iss post mein ham ne bataya k SEO kya hai aur SEO Kese Karein.
Agr apko hamari yeh post achi lagi ho tu dosto k sath share karna na bhoolna.

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